Published in Fortune India
Why AI startups need to focus on design along with the tech
Read the article →
Utsav Sheth
Founder, Mamah Studio
Bad ideas rarely kill products.
Unclear structure does.
I help founders building SaaS and AI products get the structure right early, so users understand, adopt, and keep coming back.
Published in Fortune India
Why AI startups need to focus on design along with the tech
Read the article →
Designed for and with
What I Do
Early decisions shape everything.
I help founders make the right ones.
Early-stage SaaS and AI products move fast. That speed becomes chaos without the right foundation underneath.
I work with founders to shape products before complexity sets in. Defining workflows, building interaction logic, and designing systems that hold up as the product grows.
Core Areas
SaaS platforms and dashboards
AI-native product experiences
B2B tools and workflow systems
Internal ops and multi-role products
What I Focus on
Early product decisions decide whether complexity becomes usable or overwhelming
Find clarity early
Define the right problem and user outcomes
Design for trust
Build systems that are transparent reliable and fair.
Male it usable
Turn complex workflows into simple experience
Drive adoption
Help teams ship with confidence and iterate faster
Selected Work
About
Operations across multiple touchpoints were manual, disconnected and slow.
What I changed
Designed the Homeowner app, caretaker app and internal operation tools to unify workflows and improve visibility.
Outcome
Homeowner app achieved 75%+ active adoption
Duration
3 Years
My Role
Product Designer
Coming Soon
About
Compliance processed were complex, document-heavy and dependent on internal teams.
What I changed
Designed the Homeowner app, caretaker app and internal operation tools to unify workflows and improve visibility.
Outcome
Homeowner app achieved 75%+ active adoption
Duration
1.3 Years
My Role
Product Designer
Coming Soon
What people say
If you're thinking about execution speed, Utsav is your guy. I've rarely met designers who have the same eagerness and agility. Not a single deadline was breached. He's dependable, reliable and disciplined for design deliverables.
Shantanu Bhardwaj
Senior Product Manager, SaffronStays
Utsav is a reliable, user-obsessed product designer who went the extra mile to understand real user needs, including conducting interviews himself. His work on the SaffronStays Caretaker app reflects that deep empathy and commitment to great design.
Rahul Kulkarni
Senior Product Manager, SaffronStays
Beyond Work
🏸
On the badminton court
Helps me stay active
🎨
Canvas and Brush
At times classic, at times digital
🏋
Gym and Yoga
Health body and calm mind is the perfect combo for success.
Let’s Talk
Building something complex?
Let’s structure it right from start.
Invest in design now, thank me later
If you’re shaping a SaaS or AI product and want a design partner who thinks about structure before screens, reach out.
No forms, no friction.
Just send an email. hello@mamah.studio. I usually respond within 24 hours. Or Book a 30-min call →
Built with care. Read with time. Thank you.
Utsav Sheth
Founder, Mamah Studio
Bad ideas rarely kill products.
Unclear structure does.
I help founders building SaaS and AI products get the structure right early, so users understand, adopt, and keep coming back.
Published in Fortune India
Why AI startups need to focus on design along with the tech
Read the article →
Designed for and with
What I Do
Early decisions shape everything.
I help founders make the right ones.
Early-stage SaaS and AI products move fast. That speed becomes chaos without the right foundation underneath.
I work with founders to shape products before complexity sets in. Defining workflows, building interaction logic, and designing systems that hold up as the product grows.
Core Areas
SaaS platforms and dashboards
AI-native product experiences
B2B tools and workflow systems
Internal ops and multi-role products
What I Focus on
Early product decisions decide whether complexity becomes usable or overwhelming
Find clarity early
Define the right problem and user outcomes
Design for trust
Build systems that are transparent reliable and fair.
Male it usable
Turn complex workflows into simple experience
Drive adoption
Help teams ship with confidence and iterate faster
Selected Work
About
Operations across multiple touchpoints were manual, disconnected and slow.
What I changed
Designed the Homeowner app, caretaker app and internal operation tools to unify workflows and improve visibility.
Outcome
Homeowner app achieved 75%+ active adoption
Duration
3 Years
My Role
Product Designer
Coming Soon
About
Compliance processed were complex, document-heavy and dependent on internal teams.
What I changed
Designed the Homeowner app, caretaker app and internal operation tools to unify workflows and improve visibility.
Outcome
Homeowner app achieved 75%+ active adoption
Duration
1.3 Years
My Role
Product Designer
Coming Soon
What people say
If you're thinking about execution speed, Utsav is your guy. I've rarely met designers who have the same eagerness and agility. Not a single deadline was breached. He's dependable, reliable and disciplined for design deliverables.
Shantanu Bhardwaj
Senior Product Manager, SaffronStays
Utsav is a reliable, user-obsessed product designer who went the extra mile to understand real user needs, including conducting interviews himself. His work on the SaffronStays Caretaker app reflects that deep empathy and commitment to great design.
Rahul Kulkarni
Senior Product Manager, SaffronStays
Beyond Work
🏸
On the badminton court
Helps me stay active
🎨
Canvas and Brush
At times classic, at times digital
🏋
Gym and Yoga
Health body and calm mind is the perfect combo for success.
Let’s Talk
Building something complex?
Let’s structure it right from start.
Invest in design now, thank me later
If you’re shaping a SaaS or AI product and want a design partner who thinks about structure before screens, reach out.
No forms, no friction.
Just send an email. hello@mamah.studio. I usually respond within 24 hours. Or Book a 30-min call →
Built with care. Read with time. Thank you.
Utsav Sheth
Founder, Mamah Studio
Bad ideas rarely kill products.
Unclear structure does.
I help founders building SaaS and AI products get the structure right early, so users understand, adopt, and keep coming back.
Designed for and with
What I Do
Early decisions shape everything.
I help founders make the right ones.
Early-stage SaaS and AI products move fast. That speed becomes chaos without the right foundation underneath.
I work with founders to shape products before complexity sets in. Defining workflows, building interaction logic, and designing systems that hold up as the product grows.
Core Areas
SaaS platforms and dashboards
AI-native product experiences
B2B tools and workflow systems
Internal ops and multi-role products
What I Focus on
Early product decisions decide whether complexity becomes usable or overwhelming
Find clarity early
Define the right problem and user outcomes
Design for trust
Build systems that are transparent reliable and fair.
Male it usable
Turn complex workflows into simple experience
Drive adoption
Help teams ship with confidence and iterate faster
Selected Work
About
Operations across multiple touchpoints were manual, disconnected and slow.
What I changed
Designed the Homeowner app, caretaker app and internal operation tools to unify workflows and improve visibility.
Outcome
Homeowner app achieved 75%+ active adoption
Duration
3 Years
My Role
Product Designer
Coming soon
About
Compliance processed were complex, document-heavy and dependent on internal teams.
What I changed
Designed the Homeowner app, caretaker app and internal operation tools to unify workflows and improve visibility.
Outcome
Homeowner app achieved 75%+ active adoption
Duration
1.3 Years
My Role
Product Designer
Coming soon
What people say
If you're thinking about execution speed, Utsav is your guy. I've rarely met designers who have the same eagerness and agility. Not a single deadline was breached. He's dependable, reliable and disciplined for design deliverables.
Shantanu Bhardwaj
Senior Product Manager, SaffronStays
Utsav is a reliable, user-obsessed product designer who went the extra mile to understand real user needs, including conducting interviews himself. His work on the SaffronStays Caretaker app reflects that deep empathy and commitment to great design.
Rahul Kulkarni
Senior Product Manager, SaffronStays
Beyond Work
🏸
On the badminton court
Helps me stay active
🎨
Canvas and Brush
At times classic, at times digital
🏋
Gym and Yoga
A fit body and a peaceful mind make the ideal pair for achieving success.
Let’s Talk
Building something complex?
Let’s structure it right from start.
Invest in design now, thank me later
If you’re shaping a SaaS or AI product and want a design partner who thinks about structure before screens, reach out.
No forms, no friction.
Just send an email. hello@mamah.studio. I usually respond within 24 hours. Or Book a 30-min call →
Built with care. Read with time. Thank you.